Cannes Lions

CAMERA LENSES

OGILVY GERMANY, Frankfurt / CARL ZEISS / 2014

Case Film
Case Film
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Overview

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Credits

Overview

Description

• Make features and benefits of ZEISS lenses visible – even without a camera

• Provide concrete, authentic proofs of performance

• Support ZEISS retailers (premium partners) and ensure excellent advice at the point of sale

• Present ZEISS products in an unseen and convincing manner

Execution

The iPad App was officially launched in January 2014. It has been promoted as a sales tool for ZEISS photo retailers (= ZEISS Premium partners) in Germany via Mail and e-Mail.

Outcome

- 98 % of the ZEISS premium partners have downloaded the App.

- 67 % use it regulary when advising their customers.

- Sales increase: + 10,3 % (compared to same period 2013)

- ZEISS key markets in Europe, Asia and America have already asked for local versions.

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