Cannes Lions
OGILVY & MATHER CHICAGO, Chicago / CHICAGO BLACKHAWKS / 2015
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Six-year-old Cammy Babiarz is a Blackhawks fan born with Rett syndrome, a condition that makes her unable to walk or even speak. Her goal? To score a goal on the ice with the help of her favorite player, Duncan Keith. The Blackhawks surprised Cammy and made her dream a reality.
Cammy was lifted out of her wheelchair and strapped into a special harness with Duncan Keith so that she could actually experience skating for the first time. The film culminates with her scoring a goal on the ice against one of the Blackhawks goalies.?
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