Cannes Lions
OGILVY & MATHER, Chicago / CHICAGO BLACKHAWKS / 2009
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The Chicago Blackhawks have one goal this season. To win it all. After years of dormancy, everything is finally in place. They have Rookie of the Year. Two high profile agent signings. A deep bench of young hungry talent. And a Hall of Fame coach. Fans are coming back in hoards. Every game will be broadcast. On January 1st at Wrigley Field, they played the NHL's outdoor game against the Detroit Red Wings in front of a national audience. The buzz surrounding Blackhawks has been incredible. This campaign is meant to capture it. And fan the flames of "One Goal."
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