Cannes Lions

CAMPAIGN AGAINST INFANT AIDS

TRIGITAL, Barcelona / DOCTORS WITHOUT BORDERS / 2008

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Doctors Without Border’s (MSF) Cybermarathon to Stop INFANT AIDS is based in a site where users can offer financial contributions, become members or pass on the message. Creativity, graphics, and texts revolve around a football match in which the young players disappear, one by one, as a metaphor for the impact AIDS has in Africa. An African football on a dried up playing field, an MSF publication in the scene. A call for action and participation. Graphic references to the world of football and MSF’s work combine two very different areas for a common cause: Stop INFANT AIDS.

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