Unicef reports that there are well over 250,000 children in armed forces around the world and about 2 million have been killed in the past decade alone.

The campaign’s objective was to draw attention to the issue of children being recruited to join armed forces and military groups around the world.

The three ads feature classic cartoon characters mobilising and urging children to take up arms. At the end of each spot a child appeals to the audience to visit the Unicef website where they’ll find more information about how to join the Coalition To Stop The Use Of Child Soldiers.