The promotion is part of a campaign. The idea of the campaign is that with Campina Optiwell you can stay in good shape or even lose weight. To show the effect directly to the consumer we decided to implement this promotion additionally to our print and tv ads. We placed a Campina Optiwell size marker ("back to 27") between the regular size signs. Every woman who has to take 30 or higher was very amazed.

The ladies were very amazed. They tool the size markers home. And after starting our TV campaign a few days later, Campina Optiwell was resounded throughout the shops and the land.For the client it meant increased sales of over 50%