Cannes Lions

CANAL +

RAPP, Paris / CANAL / 2012

Film
Film
Film

Overview

Entries

Credits

Overview

Execution

We came up with The Great Embed (La Grande Incruste), a concept that immerses subscribers into the heart of CANAL’s most iconic programmes: enabling them to be embedded into the Original Creations. And to reinforce the perceived value of this operation, we turned it into a high-profile media event reaching the general public, which makes the subscriber experience not only a lever for loyalty but also for acquisition.

Outcome

4.5m subscribers contacted.Thousands of acting vocations awakened.21 subscribers overjoyed.Canal+ would like to congratulate the 21 finalists for their work andtalent, but also all those who discovered their own acting vocation fromamong the 4.5m subscribers we contacted.And if you think 21 slaps delivered is too few, just wait for the nextseason of The Great Embed – maybe you can get one then.

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