In France, the term Brand Content describes all forms of brand content whereas on an international scale there seems to be 2 distinct poles:-An informative and journalistic pole that regroups brand journalism or editorial communication-An entertainment pole that includes branded entertainment and advertainment.The French approach has the advantage of regrouping these poles.

The app was available to download on App Store, and on the CANAL+ website.

-Over 80,000 downloads of the app.-Over 1.6m people watched the first 2 episodes of the series and it had the best audience records of a CANAL+ home produced series.-Very positive views on App Store with an average 4 star score.