Cannes Lions

CANAL+

BETC EURO RSCG, Paris / CANAL / 2012

Awards:

1 Gold Cannes Lions
Film
Film
1 of 0 items

Overview

Entries

Credits

Overview

Description

In France, the term Brand Content describes all forms of brand content whereas on an international scale there seems to be 2 distinct poles:-An informative and journalistic pole that regroups brand journalism or editorial communication-An entertainment pole that includes branded entertainment and advertainment.The French approach has the advantage of regrouping these poles.

Execution

The app was available to download on App Store, and on the CANAL+ website.

Outcome

-Over 80,000 downloads of the app.-Over 1.6m people watched the first 2 episodes of the series and it had the best audience records of a CANAL+ home produced series.-Very positive views on App Store with an average 4 star score.

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