Cannes Lions
OGILVYONE WORLDWIDE, London / CANCER RESEARCH / 2006
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Outcome
Cancer Research UK received 100 baubles a day in the weeks leading up to Christmas, each filled with handwritten, deeply personal tributes to those mums, dads, brothers and sisters who had lost their lives to cancer.Donations are still being received but so far £20,568 has been raised.In addition, we now have valuable data, and collateral from the Christmas tree itself, which will enable us to contact these people again with the aim of turning them into regular doners, a very important source of income for Cancer Research UK.
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