The game was released simultaneously across the App Store, Google Play and Amazon App Store. The game was integrated into broadcast trails in the weeks building up to Stand Up 2 Cancer and every person who donated money to SUTC on the night was sent a thank you message that linked them directly to the appropriate app store for them to download the game. It was promoted across appropriate social media platforms through Instagram challenges and through YouTube channel Daily Mix to access a youth-skewing audience who couldn't donate money but could donate time to help beat cancer sooner.

Within two months, our players have carried out the equivalent of 7 months of scientific research saving hundreds of hours of scientist’s research time. Our partnership with youth skewing YouTube channel Daily Mix was a vital part of the success of the multiplatform campaign. We brought together two of the UK’s biggest YouTube stars, Joe Sugg and Jim Chapman and got them to set their followers an Instagram challenge to analyse as many slides as possible. Players from across the world participated with the winning player analysing over 1200 slides. Over 3 million cancer slides have been analysed to date, six times the original target, and of those slide that have been categorised by game players, the accuracy of classification has exceeded those of actual trained pathologists working on their own - a remarkable outcome. It also engaged 10s of thousands of young people with the SU2C brand.