The agency was tasked to develop a website that not only shows the importance of protecting and restoring the natural world, but also celebrates Conservation International’s involvement in these efforts. Seeking to set CI apart from the standard NGO site, we developed a look and feel based on strong visual cues. The goal was to create a communal platform that allows users to engage and participate in featured programs, such as fundraising, creating awareness, increasing volunteerism, etc. The site also features ways for users to interact with CI in a relevant and influential manner, thus creating an ‘emotional memory’.