Cannes Lions
DDB CANADA/TORONTO, Toronto / CANADIAN CANCER SOCIETY / 2010
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No actors were used in the creation of this campaign. Instead, real people were asked to speak directly to cancer (as though it were a person) about the pain it had caused them and their families. What came out was a powerful and emotional account of how ordinary people faced one of mankind's greatest enemies and came out stronger than they'd ever been before.
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