Cannes Lions

CANDY BAR

JWT, Paris / NESTLE / 2011

Presentation Image

Overview

Entries

Credits

Overview

Execution

We created a website on which people would discover our Zeppelin. It was out of air, and you had to pump it back up to get it flying. We used Facebook connect to personalize the animations, and invented a way to use the computer's microphone so that when people blew air into it, they blew air into the zeppelin.The operation was communicated by a small call to action on KitKat packs.

Outcome

In two months, we registered:- 720,500 visits.- 884,081 pages views.- 139,450 participations by entering a code.

Similar Campaigns

12 items

Nestle - Recipes VS Arthritis

PUBLICIS CONSEIL, Paris

Nestle - Recipes VS Arthritis

2023, NESTLE

(opens in a new tab)