In the commercial, a pack of wild Suzuki Vitaras enter a town while the locals celebrate. The ad begins with a mother pulling her young son off the street and into the safety of a house. An old man on a watchtower spots the cars arriving and shouts 'Vitara!' The city then erupts into a carnival as the cars pass through. People dress up according to the colour of the car that they are supporting and wave banners and flags, beat drums and set off smoke bombs. Epic choral music plays and a choir sings about the car's attributes in latin. At one point, the Vitaras stop - they have seen the little boy whose mum was dragging him away earlier. The boy tries to touch one of the cars but it backs away like a wild animal. The cars leave town chased by people, motorbikes and a helicopter. On screen we read 'The all-new Suzuki Vitara. It lives'.