In Japan, advertisement is focused around TV commercials, and thus branded entertainment is still a rare case for most sponsors. In this campaign, we aimed to surprise those Japanese people who are tired of watching similar campaigns, and decided to set branded entertainment in the center of the campaign to bring action.

We developed the world’s first PET bottle cap DJ app "Cap-DJ" as a way to

enjoy recycling and separation. How to play is easy. Simply place the

sticker on the cap and scratch on the app.

The special sticker, developed with patent technology, is made with

electricity conducting ink to react to the touch panel screen.

Furthermore, the sticker is made from the same material as the cap, so it can be discarded along with the cap after enjoying the game.

*The Special sticker applied for international patent for electricity conducting ink technology Specifically

“Cap-DJ” captured the hearts of people and those who experienced it became absorbed in the game. In addition, environmentally-conscious, famous DJs have used it at club events.

It's been a sensation on the internet and reached more than 10 million people. Never before had there been so much focus on the PET bottle cap.

Of those who experienced the app, the rate of awareness for recycling and separation boosted from 14% to 98%.