Cannes Lions

KURO OOLONG TEA

HAKUHODO I-STUDIO, Tokyo / SUNTORY HOLDINGS LIMITED / 2012

Overview

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Overview

Description

On Twitter and Facebook, users share food or meals often. Targeting this moment, we built a social site that would send video messages to friends who have food related posts, with the message of "Are you eating too much?". When visiting the site, users will either log in to their Twitter or Facebook account. They will then choose a friend's food related post from all available posts. They will then choose the animated story they want to send, and also star in it. By sending it over Twitter or Facebook, friends can easily enjoy this animated video.

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