Cannes Lions
TOKYU AGENCY, Tokyo / SUNTORY HOLDINGS LIMITED / 2006
Overview
Entries
Credits
Outcome
Results were overwhelming with over twice the usual distribution, and 4 times the sales at participating channels. Top class number of entries for buy-and-enter sweepstakes and self-liquidating offers among PEPSI promotions held in recent years, a huge contribution to repeat purchase. All premiums offered are PEPSI originals.
Similar Campaigns
12 items