Cannes Lions

CAPI

THE SWEET SHOP, Melbourne / CAPI SPARKLING / 2013

Case Film
Case Film

Overview

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Credits

Overview

Description

The spot reveals the extreme lengths CAPI go to find the best ingredients for their 100% natural sparkling soft drinks in its debut 'Hard to make. Easy to drink.' campaign. From Borneo to the Andes, no origin is too far-flung or hostile.

CAPI set off on a quest to find a character as random and unique as the CAPI ingredients. Eventually 'CAPI man' was discovered somewhere in the jungles of South America.

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