Cannes Lions

CAPI

SAATCHI & SAATCHI AUSTRALIA, Sydney / CAPI SPARKLING / 2013

Case Film
Case Film
Case Film

Overview

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Overview

Description

CAPI is hard to make, but easy to drink. This is because they go to extreme lengths to find the best ingredients for their 100% natural Ginger Beer Mixer. Their ginger is sourced from Buderim, Queensland because of its particularly tropical climate. There the ginger is abundant, unfortunately just as abundant are man-eating crocodiles.

CAPI’s enigmatic jungle man interrupts unsuspecting hipsters to tell them just how dangerous producing their 100% natural mixer is. But with risk comes reward and in this case it’s particularly tasty.

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