During Passover, a significant Jewish Israeli holiday, Coca-Cola brought happiness to the feast by offering to personally design its bottles for holiday tables, with family pictures and greetings, in the Coca-Cola spirit. This was possible with innovative technology, created especially for the campaign. The design took place in "Happiness Stations" where consumers could photograph, design with touch-screens, and print their own labels, and Coca-Cola staff packaged and distributed the bottles on the spot.Another option was to design a can online and have it delivered by courier, free-of-charge.The project was accompanied by massive digital and TV advertising.

Coca-Cola Village is now considered the best and most desirable summer experience for Israeli teenagers. 10,000 teens visited the village, and created more than 350,000 posts, above 500,000 “likes” and several hundred thousand pictures showing unforgettable experiences of happiness. Over the summer, the Coca-Cola happiness buzz spread over the Internet, in the press and television. Hundreds of thousands of Israeli teens experienced Coca- Cola's "OPEN HAPPINESS" through the eyes of the happy teens who visited the village. Brand measures increased and maintained its status as desirable, innovative and the most vital and fun in Israel.