Get a real taste of Hollyoaks with Nescafe Cappuccino. The DM pack, designed as a clapperboard, explained how you could win a visit to the set of Hollyoaks with Nescafe Cappuccino. All you had to do was complete one of the three storylines provided. And of course buy a box of Nescafe Cappuccino to enter. The copy invited particpants to try the sample included while composing their storyline. If their storyline was good enough, it would be posted on the website, and the public could vote online to decide the winner.

The campaign was measured on the criteria of participation rate for entry and voting (the target market had to buy Nescafe Cappuccino to take part) and research pre- and post-campaign to assess the impact on attitude to the brand. This resulted in the participation rate for the campaign totalling 28%, the creative achieved a recall of 80% and there were very good positive shifts in brand perception.