Cannes Lions

CAR

WUNDERMAN NY, New York / LAND ROVER / 2011

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OVERVIEW

Outcome

Of all exposed The Daily users, 14% engaged by tapping the globe, exceeding the 10% benchmark for engagement with standard rich media in the auto category. Those users who engaged averaged 2.33 engagements per session. 128,115 videos were viewed in the first 2 weeks of running, which is more than 9,000 video views per day, and most sessions included a video view.Brooklyn was the top story viewed, and 37% of those who viewed the Brooklyn video watched at least 50% - 28% of viewers watched 100%. Additionally, there were 25,000 taps to view other panels, indicating deep consumer engagement.

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