Cannes Lions

LAND ROVER VEHICHLES

Y&R DUBAI / LAND ROVER / 2009

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Overview

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Credits

Overview

Description

The Land Rover takes on every terrain with equal ease, making it a favourite among off-roaders worldwide

Execution

It takes you on an exciting, new adventure every month as the Land Rover conquers one uncharted territory after another - from rocky mountains and snow capped hills to steep sand dunes.

Outcome

Originally distributed through its local dealers, the calendars quickly ran out as walk-in customers began asking for copies. There wasn't enough copies left for mailing to existing Land Rover customers, as such, multiple reprints were made just to keep up with the demand.

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