Goodbye Street Musicians was one of the many actions proposed by the campaign. One of the few good things of using Argentina´s public transportation is enjoying the street performers, who usually play on the trains, subways, busses and pedestrian streets, and that you miss when you move by car. For our consumers not to miss them, we decided to gather these musicians and have them make their own covers of the most popular local rock songs. They were recorded in a CD that was given to every Ford Ka buyer.

The campaign triggered the sales of the Ford Ka 17,9% with respect to the same period of the former year.