Cannes Lions

FORD F-SERIES SUPER DUTY

J WALTER THOMPSON, Dearborn / FORD / 2003

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The spot opens on a desolate airplane graveyard in the middle of the desert. We see a boss instructing his employees to finish up the day by putting one last thing into place. The workers hook something up to their Ford Super Duty, and begin to pull. We now see that they're pullig a huge plane and as the powerful Ford Super Duty picks up speed the plane lifts into the air like a kite, unbeknown to the drivers. As they slow, the plane comes back down, and they place it in its final resting place.

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