The Ford Mustang is not only a legend, it’s one of the most customizable cars in the industry. Which means you can dream up a ride that’s completely unique to you. So we wanted to let fans (and soon-to-be fans) do just that by building one of the most advanced customizers ever to grace the internet.

We built the all-new 2015 Ford Mustang Customizer as a desktop site, as well as an iOS and Android app. This allows fans to dream up their ultimate Mustang no matter where they are. In order to fully immerse them in its sticky, game-like quality, we traded static photos for dynamic 3D rendering, allowing customizers to get full 360s of their designs. Hundreds of parts and unlimited colors make it possible to come up with a one-in-three-million combo. (No big deal.) And when they’re done designing, they can print their dream ride on some swag. Or drop it in the GIF Machine and bring it to life with meme-like charm. Better yet, they can drop it our Google Streetview tool to bring it anywhere in the world. But if it’s competition they’re after, they can challenge the community to a race in the game feature, or one-up them in the braking test. The possibilities to have fans engage and imagine themselves behind the wheel of a Mustang are practically endless.

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