Cannes Lions

LANDROVER LR3

WUNDERMAN, Irvine / LAND ROVER / 2005

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Overview

Description

BriefNo agency brief. No client brief. Just a bunch of creatives trying to engage people and give them something fun to do in exchange for a few bits of precious information.

SolutionAt the centre of the aq, or adventure quotient, campaign is a website with over 60 Questions designed to help web visitors find out about the most interesting person in the world — you.ResultsThe aq campaign successfully launched the new lr3, increased Land Rover's annual lead volume by 50% and turned web visitors to leads at a pace nearly 15 times higher than historical conversion rates.

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