Cannes Lions

FORD FOCUS TDCI

WUNDERMAN, Madrid / FORD / 2002

Presentation Image
1 of 0 items

Overview

Entries

Credits

Overview

Description

The microsite was designed to show, in a very simple and creative way, all the new and specific items of the new model. It was also used for data acquisition and to promote the test drives, incentivated with a draw for a trip to Greece (to see the Acropolis Rally). Target group: Men, 25-40 years old, with university degree. Objectives: to present the new diesel engines common rail, much more powerful than the previous ones, to generate test drive of new focus TDCi using the web, generate traffic to dealers.

Similar Campaigns

12 items

1 Spikes Asia Award
The Responsible Manhole

DENTSU CREATIVE, Bangalore

The Responsible Manhole

2023, TVS MOTOR COMPANY

(opens in a new tab)