Cannes Lions


DAS BUERO AM DRAHT, Berlin / AUDI / 2013

Case Film
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The configurator is Audi’s key supporting feature for the purchasing decisions of its customers. During this process many customers would rather not decide alone. Audi is now addressing these needs and is able to support customers with a further intuitive communications channel.

Having hit upon a configuration, Audi customers can invite trusted friends and family members from the sphere of their normal Facebook interactions together to discuss the technical features and details of the vehicle in question.

In the run-up to the purchasing process, the customer and their friends can get to know the options available when buying a new Audi, in a playful way, and using this open form of dialogue.

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