Cannes Lions

CAR INSURANCE

LEO BURNETT CHICAGO, Chicago / ESURANCE / 2014

Case Film
Case Film

Overview

Entries

Credits

Overview

Description

For over twenty years, Esurance's biggest competitor has been repeating their, “15 minutes could save you 15% on car insurance” claim. To highlight just how old and out of date this claim truly is, we introduced Beatrice. She thinks that her computer's disk tray is a cupholder, just like she thinks that saving 15% on car insurance in 15 minutes is a great deal. Then we let everyone know that with Esurance, you can save more than that in half the time. Welcome to the modern world.

Similar Campaigns

12 items

We Are Not An Island

WUNDERMAN THOMPSON, London

We Are Not An Island

2020, HSBC

(opens in a new tab)