For over twenty years, Esurance's biggest competitor has been repeating their, “15 minutes could save you 15% on car insurance” claim. To highlight just how old and out of date this claim truly is, we introduced Beatrice. She thinks that her computer's disk tray is a cupholder, just like she thinks that saving 15% on car insurance in 15 minutes is a great deal. Then we let everyone know that with Esurance, you can save more than that in half the time. Welcome to the modern world.