Cannes Lions

CAR RENTAL

JUNG von MATT, Stuttgart / SIXT AUTOVERMIETUNG / 2007

Presentation Image

Overview

Entries

Credits

Overview

Execution

Simple, but very effective: we integrated ASCII-art in the source code of SIXT ads. In a ‘word only’ environment, SIXT ASCII-ads are now highly visible and clearly distinguishable. And, for the first time ever, show potential customers at first glance what the company is all about.

Outcome

A low budget solution with a high impact in a very competitive market, which led to 47% more clicks than before.

Similar Campaigns

12 items

1 Cannes Lions Award
Captain Obvious Runs For President

CP+B, Boulder

Captain Obvious Runs For President

2016, HOTELS.COM

(opens in a new tab)