Cannes Lions
JUNG von MATT, Stuttgart / SIXT AUTOVERMIETUNG / 2007
Overview
Entries
Credits
Execution
Simple, but very effective: we integrated ASCII-art in the source code of SIXT ads. In a ‘word only’ environment, SIXT ASCII-ads are now highly visible and clearly distinguishable. And, for the first time ever, show potential customers at first glance what the company is all about.
Outcome
A low budget solution with a high impact in a very competitive market, which led to 47% more clicks than before.
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