Cannes Lions

SIXT RENT A CAR

JUNG von MATT, Hamburg / SIXT AUTOVERMIETUNG / 2010

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Overview

Entries

Credits

Overview

Execution

Sixt would like everybody to be able to afford a convertible and to enjoy driving it. That’s why Halle an der Saale, statistically Europe’s rainiest city was rocketed into a rainless weekend with a silver iodide missile giving the sun and all potential convertible drivers the best opportunity to shine.

Outcome

The people in Halle enjoyed the longest period of good weather in that year and Sixt recognised a 40% increase in convertible rentals in Halle an der Saale. There was offline and online news coverage throughout Germany, even in the country’s most popular newspaper, BILD.

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