Looking for different executions to show our product lightness, we found a way to catch people’s attention.An H2OH! bottle is floating in the poster. It’s so light one could believe it could break through the panel box.We trusted the idea and fulfilled the layout potential by elevating the poster 60 cm up the ad box.

A big buzz in town and many comments about our poster exceeded our campaign proposal and made our brand look funny and innovative.At no additional cost, this smart adaptation emphasised the product’s light attribute and the light-hearted brand personality.