The bar was designed to appear to be half in London, half in Brazil and was created in just two weeks, from brief to finished product. We then populated the bar with Brazilian models, engaging all who passed by (crowds formed outside the window).

This was the single most succesful spirit launch Selfridges have ever been party to. Sagatiba outsold every other spirit in Selfridges ten to one.

As a result of the Selfridge's launch, Sagatiba now have a distribution deal throughout Europe. The deal was brokered in the window bar we created.