Cannes Lions
LEO BURNETT SHANGHAI, Shanghai / COCA-COLA / 2013
Overview
Entries
Credits
Execution
We created a special edition Coke bottle with the ability to connect people. The same bottles we are all familiar with, but with one small difference: tighter caps. So every time a girl tries to open it, she will need the help of a guy.
Outcome
We don’t know how many couples were created. Probably we'll never know. Some couples exchanged numbers, others shared a Coke, others simply shared a smile. Those few couples that we did connect, will always have a memory of how everything started with a Coca-Cola.
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