Cannes Lions
DUVAL GUILLAUME, Antwerp / CARLSBERG / 2008
Overview
Entries
Credits
Description
Create a 'stylish' Carlsberg Christmas card to be sent out to the Carlsberg business contacts, mainly bars and clubs.
Execution
When Carlsberg asked us to make a Christmas card to send to their business contacts we thought: ‘If Carlsberg is probably the best beer in the world, a Carlsberg beer card would sure make the best Christmas card in the world, probably.’
Outcome
The Carlsberg beer card was considered the most original Carlsberg Christmas card ever.
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