Cannes Lions

CARLSBERG BEER

DUVAL GUILLAUME, Antwerp / CARLSBERG / 2008

Presentation Image
1 of 0 items

Overview

Entries

Credits

Overview

Description

Create a 'stylish' Carlsberg Christmas card to be sent out to the Carlsberg business contacts, mainly bars and clubs.

Execution

When Carlsberg asked us to make a Christmas card to send to their business contacts we thought: ‘If Carlsberg is probably the best beer in the world, a Carlsberg beer card would sure make the best Christmas card in the world, probably.’

Outcome

The Carlsberg beer card was considered the most original Carlsberg Christmas card ever.

Similar Campaigns

12 items

Sunken Bar

CARLSBERG SVERIGE AB, Falkenberg

Sunken Bar

2023, CARLSBERG

(opens in a new tab)