Cannes Lions

CARLSBERG EXPORT

SAATCHI & SAATCHI, London / CARLSBERG / 2004

Film
Film

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Overview

Description

Carlsberg Export truck drivers are given free toys by a Danish petrol station attendant which contain fake diamonds so they are apprehended by customs officials at Copenhagen port where their cargo is confiscated. The end line is: Carlsberg Export, so good the Danes hate to see it leave.

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