Development of a banner-campaign as part of the new global sprite campaign featuring the Sprite Street Battle as an integral part of the global co-operation with MTV’s 'Barrio 19'. Authentic connection of the brands Sprite/Sprite Zero with the topic of urban lifestyle. Increase in video uploads and number of votings on www.sprite.de.

The core idea 'to be improved!' directly addresses young people with an interest in Web 2.0 features. The aim is to invite users to upload their videos on www.sprite.de.