The ad shows a little boy being given a patch of garden by his dad. We see the devotion and care the little boy puts into his patch, through all weathers, from winter to spring, until, it pays off and at last, he harvests a carrot.

The VO explains “If you own something you care for it more. Everybody who works at Waitrose owns Waitrose.”

We decided early on to Cast outside London in order to find a non classically trained boy for the lead role who had the stamina and confidence to be in every scene over a 3 day shoot, we ended up casting in Manchester , The casting director did a wonderful job and found us Jack Mau who was / is very special.