Introducing, carsales’ AutoAds, a platform where anyone trying to sell a second-hand car got a one-of-a-kind, expensive-feeling car ad. For free.

carsales AutoAds is a cloud-based ad generating platform that uses car listing data to automatically create a car ad.

Sellers didn’t have to lift a finger. All they had to do was list their car as they normally would and the data (the information they enter about their beloved second-hand car) was seamlessly used to create a unique TV ad.

After listing their car, sellers received an email with five personalised car ads. Each was based on a clichéd car commercial genre. Tough, City, Adventure, Family and Luxury.

The AutoAds platform is capable of generating over 1.2 trillion possible combinations ensuring that no two ads will ever be the same.

We created big, expensive feeling, one-of-a-kind car ads for every Australian who was trying to sell their second-hand car.

Each ad played off a classic car ad theme: Adventure, Luxury, City, Tough and Family. And behind each of these one-of-a-kind ads was a series of bespoke algorithms that scraped the classified forms sellers were filling out. As they started tapping the keys, the algorithm started working in the background, automatically ingesting inputs into our video creation platform.

The data helped generate over 5,000 audio and video clips. Every photo, every possible odometer reading, every seller’s name, every price variable was stored in a huge library, ready and waiting for our purpose-built tech to generate the next ad in real time.

The result was a library of elements that could be seamlessly stitched to create 1.2 trillion possible combinations of car ads.

A week into the campaign, over 435,215 AutoAds were generated.

Over 5,000 AutoAds are still being generated every day.

In a country where the population is just over 24 million, we managed to reach 16.8 million people via earned (PR) and paid media (TV).

And Carole Smith’s ad for her 2001 Toyota Corolla was beamed into a million lounge rooms across Australia. It might be the most far reaching second-hand car ad ever!