The shot starts with a white paper and a close of a hand outlining it with a pencil. The lines are transversal and continual with no apparent motif.As the outlines are being made, an image starts to come out. When the hand finishes outlining the paper, the camera shows that the picture made by the pencil is of a coin (a 25-cent heads) underneath.Fade out and the concept is shown on the screen: We state our opinion clearly. There is nothing underneath.Tagline: Carta Capital. You don’t need to agree. You’ve got to read.