Disclosure Caption is a new way to use closed captions. It reveals what candidates don´t say during their speeches. We uploaded our candidates´ speeches and change the closed caption to reveal what they are hiding from people. Newspaper articles, researches, every relevant piece of information ever written about that candidate by Carta Capital, one of Brazil’s biggest weekly magazine, are displayed to viewers at a single place: The closed captions of their own speeches.

First we activate the Carta Capital, one of Brazil’s biggest magazine, website with a full communication inviting voters to fact check their candidates speech with a single click.

Then we uploaded videos on Youtube’s Carta Capital channel. With a single click on Closed Captions button, people could access all information and fact check every single word said by the candidate on this specific video. An experienced team of journalists working 24/7 were fact checking the information in real time.

The election had started in March. Carta Capital activated speeches made by formal candidates and made them available to voters. Since that we raised the website traffic in 12% . And more important, we reached younger users that were not Carta Capital mainly consumers.