Cannes Lions

CASA DE LA AMISTAD

(ANÓNIMO), Mexico City / CASA DE LA AMISTAD / 2016

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We look forward to generate consciousness, specially in women, through a social experiment that shows the great issue that cancer represents and how it affects kids living in poor regions or that are members of low income families.

Inviting to donate their hair to make natural wigs and distribute them through a foundation called Casa de la Amistad.

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