Cannes Lions

CAT FOOD

TBWA\ISTANBUL, Istanbul / WHISKAS / 2008

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The movie ‘V for Vendetta’ is about the rebellion of a freedom fighter V, who uses terrorist tactics to fight the oppressive society. V takes over the TV station and broadcasts a message to the country condemning the oppressors in the Parliament. V invites everybody to join him.When V meets Evey for the first time in the movie, he gives a very long speech that consists of words starting with the letter V.Just like V, cats take over the radio stations to broadcast their messages and they give this warning speech, consisting of words starting with W.

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