Cannes Lions

FILLET KNIVES

ÇÖZÜM, Istanbul / WUSTHOF / 2010

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Outcome

We sent these journals to potential customers and also made it available in selected bookstores. Although it was designed for promotional purposes, it had added value as a niche retail find. The unique design created a buzz for bookstore shoppers who requested pricing information to purchase the journal. It created significant traffic to the website and call center and word-of-mouth added PR value. Many design, cooking, marketing related blogs showed great interest into the work and it was presented throughout the blogosphere.

Similar Campaigns

12 items

Less Screen Time

MULLENLOWE SINGAPORE

Less Screen Time

2019, BREEZE

(opens in a new tab)