We sent these journals to potential customers and also made it available in selected bookstores. Although it was designed for promotional purposes, it had added value as a niche retail find. The unique design created a buzz for bookstore shoppers who requested pricing information to purchase the journal. It created significant traffic to the website and call center and word-of-mouth added PR value. Many design, cooking, marketing related blogs showed great interest into the work and it was presented throughout the blogosphere.