Cannes Lions

THE GAME

OGILVY FRANCE, Paris / WUSTHOF / 2013

Case Film

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Description

We see the hand of a sailor playing the game of knives. His first round is with a standard knife. The fingers of his hand are open on the table and he stabs the blade between his fingers skillfully without cutting himself. He then does the same game with a Wusthof knife but this time with an additional difficulty –the fingers of his hands are closed – he succeeds thanks to Wusthof’s precision and the thinness of its blade. We close on a super: Wusthof. Precision Knives.

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Shortlisted Cannes Lions
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