In Australia 'Long Life Milk' (also known as UHT milk is positioned to the domestic market as 'back up' milk. It's something to have on hand in case you run out of fresh milk. In this ad Devondale reminds people why it's important to never run out of milk - because you may end up borrowing some from your neighbor, who happens to be a crazy cat lady, who happens to drink her milk straight from the carton, along with her 32 urine soaked cats.