To the strains of an 80s-style power ballad, a woman in a cardigan soars among the mountain tops like a human eagle between piercing cries and swigs from a takeout coffee cup. But in the end it is all virtual reality. While her love affair with an eagle may be a tech-induced fantasy, at least her 8 Bar iced coffee made with real coffee.

The spot required a strong female lead who was not only meant to represent an ‘ordinary middle class woman’ but also be capable of elaborate stunt and wire work while all the while maintaining a subtle yet comedic performance. No small ask.