Cannes Lions

CAUGHT

kbs+, New York / BMW / 2013

Awards:

1 Shortlisted Cannes Lions
Case Film

Overview

Entries

Credits

Overview

Description

“Caught” is a spot focused on how just a single innovation can create a powerful result. Luxury car brands often get caught up in “innovation wars,” comparing lists of feature after feature. This spot shows how the innovations in a BMW are about more than the innovations themselves. They create something more—a feeling you can only get in a BMW.

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