- With CaveBnB the idea was to propose to fans to spend a night in a cave in the middle of nowhere. This trip deep into the wild taught them how to learn to survive just like in the game. Ultimately, as a reward for their bravery, they got the opportunity to play the game before anybody else and to take advantage of what they have learned during their trip to progress in the adventure.

- The CaveBnB activation ecosystem was made of an ad on airbnb, a short trailer, a two day and one night trip into the wild, the #cavebnb and 3 social videos from influencers who took part in the experience.

The short trailer was devised and produced by the agency as well as the whole trip into the wild both in terms of organisation and set up.

The 3 social videos were devised and produced by YouTube influencers identified by Ubisoft’s local subsidiaries.

- The whole activation was released 3 weeks before the game, to put emphasis on the new game setting (wild nature), the game principle (learn how to survive in an hostile environment), and the game objective (climb up the food chain to become the apex predator).

- The #cavebnb we used to create awareness around our operation on social network has been seen 14 millions times by 6 millions fans around the world. It became a trending topic on twitter in different countries.

- 3 millions views worldwide on YouTube for the trailer.